When we say premium, we actually mean it.

We don’t do ‘seasonal’ collections. Every single item we release is here to stay.

We make daily essentials as perfect, timeless & long lasting as possible.

Our focus is smaller production volume,  supreme quality, craftsmanship & customer care at affordable prices.

Less is more is not just a speech. We live it.


ZELUS LONDON ™ is an apparel designer, manufacturer, and retailer based in London, United Kingdom. Created by its Asia-originated founders in 2016, ZELUS LONDON is a brand that is in constant pursuit of timelessness design and long lasting quality of daily essential clothing.

“Simplicity is the key note of all true elegance” – Coco Chanel